NuNova was built on a simple belief: startups don't need more deliverables, they need systems that compound. We started NuNova after seeing too many startups sitting on scattered, disconnected marketing that never built on itself.
Aidan Merriman is Co-Founder of NuNova and a finance student at Indiana University's Kelley School of Business, focused on marketing systems, automation, and digital growth. He built his experience at L.A. Libations, a CPG and beverage brand-building company, working across social analytics, content operations, e-commerce research, CRM infrastructure, reporting, and AI-assisted lead qualification. There he supported growth for brands like NOOT, Dry & Dirty, SkyPop, and OliBites, and saw how strong systems drive results well above industry norms. At NuNova, he brings that systems-first approach to early-stage brands, helping founders move from scattered marketing to structured growth infrastructure.
Avery Spies is Co-Founder of NuNova and founder of Spies Media Group, a growth-focused media agency. Avery specializes in social media growth and end-to-end affiliate and influencer systems, building the tracking links, dashboards, and campaigns that turn a brand's social presence into real sales. That work extends into digital visibility, from PR and article placements to Reddit-driven buzz. At NuNova, Avery leads the social and affiliate side of client growth, bringing an infrastructure-first approach to brands that need more than content.
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